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As difficult as it is to buy the right software, you’d think they’d call it hardware. You need to be an expert in how to buy software. You need to know how to write a software specification. For every business there are many problems or needs that can be addressed.  Technology will only be able to solve certain problems.  For every one of those there are many technologies that will work.  For every technology there are many more products or solutions of that technology.  And, for every product or solution there are that many more vendors.  How do you know if the vendor you picked is even going to have a product, a technology or a solution that can solve your problem and that it's the right problem to solve with technology? First you need to figure out which business problems need to be solved.  Then you need to narrow down which of those business problems can be solved with technology. After that you need to determine which technologies are the right ones to apply to solve those problems.  Only then can you identify the technology product or solution to address those needs.  Don't even think about talking to a developer or vendor until you've done these steps. CMMI can be applied to small companies and in agile development environments and methods.You can achieve a CMMI level rating even though you use XP (Extreme Programming) or another Agile Development approach or method.Looking for help implementing CMMI?  Need someone who will understand that 'your're different?'  Looking for discipline in a lightweight environment?  Entinex understands and can help you achieve your process objectives.Software development isn't manufacturing.  So why do people keep trying to use manufacturing methods on software?  Manufacturing QA doesn't work in software which is why so much software QA is so painful.  Entinex has the solution. Don't let obsolete thinking about software processes intimidate you out of pursuing a CMMI level rating.  Old-style thinking about software processes have not kept up with the times, but Entinex has.  Entinex understands that you're in business not for the process but to make money selling software products, solutions, and services. Let Entinex help you achieve your process goals without breaking your bank or rhythm.

Why Do You Need a Technology Strategy? page 2.


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©2005, by Hillel Glazer, Entinex, Inc.

This problem is magnified when a business ads an E-commerce component to their sales and is further magnified when they are successful and grow.  The Web and Internet are equally potent in the opportunity as in the risks.

For example, a retail store was looking to expand to a second location.  Their point-of-sale software required the owners to create a storage space on the Internet in order to synchronize the data from the two stores.  Their one-store operation wasn’t even connected to the Internet, and, they have no in-house software or networking expertise.  This simple change to a two-store business created an entire area of need they had never anticipated.

At some level, a technology strategy is needed for any company.  Art Jacoby, a Catonsville-based business growth advisor points out, "when looking for ways to do a better job of capturing my clients’ needs without disrupting the flow of conversation and without forcing me to take notes then re-write them, I realized that my practice suddenly relied on my ability to integrate technology into my everyday activities." Not being a technology expert Jacoby noted, "streamlining my own efforts are one challenge, but then making it possible for me to interact with my clients over the Internet presented an entirely new set of needs I had to plan out if I was going to make it work."

In larger organizations, a technology strategy takes on a much greater role.  COLA, a leading provider of medical lab accreditation and education headquartered in Columbia found itself "re-inventing" its entire operation from sales through delivery, operations, and service on all levels of the company.  Before it could even begin the process of carrying out its re-invention, COLA needed to know what technologies would be part of the "new" company and how they’d be used to bring about the company’s business strategy. 

Says, Doug Beigel, CEO, "we have this vision of our company that relies heavily on technology like it never did before.  The market is such that we only have one shot at getting this right or we won’t be around to pick up the pieces and try again." The company’s reinvention and reliance on technology were born out of a strategic decision based in sales, marketing and the company’s culture.  "We knew what we wanted to accomplish but we also knew that we couldn’t get there from here with our current technology," Beigel explains.  "Allowing our technology to continue to grow organically would have been a recipe for failure.  We had an excellently written business plan, that wasn’t complete until the technical piece was added to it.  With everything we do heading towards being done with technology, our strategy couldn’t be executed without it."

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Did you know that your technology project has an 80% chance of failing?  Do you know what to do to improve those odds?  Do you know what to ask your software developer or vendor to make sure they know what to do so that the project you're paying them to do doesn't fail?
Would you like your software estimates to improve?  Would you like to have predictability and consistency in your software projects?  Wouldn't it be nice if you could forecast your capacity for new work and your sales effort?  Wouldn't better estimats result in happier clients?

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