|
|
continued from page 1
So a company that’s "registered ISO 9000" has some amount of bragging rights. But what does it really mean? The assumption is that a company registered to ISO 9000 ought to deliver "high-quality" products and know how to fix their processes when they fail to deliver. The idea is that one ought to be able to safely assume that an "ISO 9000 company" has its act together.
But what I want to know is, I SO-WHAT? What good is it? As a customer, where does the "rubber hit the road?" How does being ISO 9000 registered manifest in the store front?
Let me give an example. I’m in a shop that has a "Registered ISO 9002" logo on their sign. To me that says they’ve got a way of delivering their service that ought to be pretty tight. I didn’t know this about them before I gave them my order. In fact, I only noticed the logo while waiting for them to come up with a solution to the fact that my order was botched beyond repair -- literally -- the machine they needed broke down while processing my order and was being repaired. At this point, the ISO 9002 logo seemed a rather sarcastic commentary to what was going on around me.
Not that I had an issue with Murphy’s Law spreading its seeds on this poor shop that morning; it could happen to anyone. But, parts of ISO 9002 says: that you keep maintenance records, that you know what your critical resources are, and when they will need new parts, that you know how to manage and track orders, that you know about involving your customer when things aren’t going right, and that you have some procedure for maintaining customer satisfaction in the circumstance that all heck broke loose.
When the clerk (a) charged me (at all) for a less-than-what-I-ordered replacement, (b) charged me nearly as much for the alternative as for the original order (should have been much cheaper), (c) couldn’t understand/find/something with my order to explain or change my order to a more reasonable charge, and when no one called me to say the machine broke, or no one sent the order to a competitor just to make sure I got my time-sensitive solution, was when I started asking, "I-SO WHAT?!"
1
2
3
Next >>
Copyright Notice and Reproduction Permission
All Contents © Copyright Entinex, Inc. All rights reserved. These works may be freely reproduced, distributed, or transmitted solely for non-commercial, personal, or educational purposes, provided that they are not modified and any reproduction or transmission contains this copyright notice and the author’s complete bio and company information as provided. Nothing else may otherwise be used, reproduced, published, or disseminated without prior written permission.
|
|