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Business owners can do much to ensure they get the right technology and at the right price. These four steps will allow owners to solve this dilemma with only a little up-front homework.
A. Before looking up a technology or calling in vendors, define your need in two ways: (1) what can’t you get done that you want to get done, and (2) what would your business processes look like if everything worked the way you wished them to.
B. Educate yourself, but not in a vacuum. Talk to employees, advisors, neutral parties and trusted vendors about what you’re considering. Though your situation may be unique enough to require a custom solution, it’s likely that someone can cut through much of the noise down to just a few ideas from which you can make your final considerations. Along these lines, not all vendors with supposed strengths in your vertical are going to have the best fit solution for you. Such vendors’ solutions may not be entirely appropriate for your actual needs.
C. When entertaining vendors, share your needs and desires with them and specifically ask them to address how their product, service, or solutions do or don’t match your defined needs. Some vendors may have helpful suggestions you haven’t thought of and can help you better define your needs and ensure the proper depth and breadth to the solution. When discussing technologies, keep your business processes foremost in your mind. This will ensure that you can relate the products features and benefits to what you actually do and what you will actually use.
D. Compare technology products, services, and solutions to your business, not to each other. Compare them to how you want to work, the impact on your business, how much maintenance you want to do yourself, and whatever other subjective and objective measures relevant to your business. Comparing options to each other will only deter you from getting what’s right for your business.
When making any purchase, cost is never the only consideration. At some point before the cost question you’ve probably determined that the items you’re choosing among meet a minimum set of expectations. Technology is no different. Be sure you get the right technology for you, which is not necessarily what some other measure defines as the "best" technology for the market.
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