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Let’s say your company develops websites, software, or has another angle on similar technology. If your own website is hard to navigate, or doesn’t fully take advantage of the very same technology you work in, how can that be a good reflection on your business? That would be like a impersonal organizational effectiveness expert.
Take, for example, the case of a company’s website I recently visited. The company is a consulting firm specializing in my field of helping software developers be more productive. Their site requires users to register to gain access via a password to the resources area of their site. So far so good. The site allowed users to specify their own user name as well as a password. Even better.
However, instead of automatically registering users using simple programming and a database repository, the process went from fancy to foolish in one step by saying that confirmation of registration would take "1-2 days." Something that ought to have been handled by the very technology this company claimed to be experts in was not even in use on their own web site! Worse, is that they inserted a manual process into the user experience that any experienced user knows is totally unnecessary.
Why do some companies not have or use their own domain name and email address? It could be because they don’t realize that it’s not very expensive to do, and not very hard to do.
Registering your own domain name takes minutes and can cost under $10 for the initial year of registration. Buying email space also takes minutes on line and can cost under $10/month if you also want web site hosting. You can start sending email with your own domain name in less than an hour and start receiving email to your own address in no more than 3 days.
A simple website doesn’t have to cost thousands of dollars either. Plenty of developers will create a simple but professional web presence for between $300 and $500 and get it done in less than a week. Some local developers cater to the small and individual business owners without big budgets and can set everything up for you, even email.
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